I was in Athens, Greece last week to speak at a TEDx event attended by some of the country’s most promising internet startups, specifically to share advice on what founders can do to increase their chances of getting media coverage for their babies.
One of my tips was to avoid featuring journalists at events, as it’s never an ideal setting to do demos or provide elevator-style previews of product features, and more often leads to embarrassment for the journalist in question than an article.
Avoid approaching reporters to start pitching out of the blue, I advised, because it’s better to just take the opportunity to build a relationship first and make the right pitch later when the reporter in question sits behind his desk and is therefore more receptive.
Of course, two minutes after stepping off stage, I was approached by a duo of young Greek startup founders who proceeded to – you guessed it – present their product to me, iPad in hand for a demo.
Entrepreneurs rarely listen. 🙂
Again, I guess it worked for them.
I must admit the product sounded interesting and I asked the team to get back to me via email, which they did over the weekend.
It was good too, because the startup – Radiojar – has just launched its product – an online service that allows everyone to create and manage a professional Internet radio from scratch, and from their browser – in open beta.
Radiojar says it essentially aims to replace the typically difficult and expensive setup of hardware, software and operations needed to run a high-quality online radio station with a web-based software suite.
The service, which has been running in private beta since September 2012, helps audio broadcasters set up their web studios, deploy radio automation tools, and coordinate DJ and show scheduling.
Radiojar was initially self-funded with 120,000 euros ($154,000), but secured additional funding of 330,000 euros ($423,000) in March, from the PJ Tech Catalyst Fund.
If you want to test their solution, here’s a treat for you: The Next Web readers can use a voucher – code: ‘TNW2013’ – to get a 50 euro discount when starting a new radio (valid until July 31).
For your information, prices start at 39 euros per month for up to 5 DJs, 5 GB of storage and 250 GB of bandwidth, but scale up to hundreds of euros per month for custom plans.
For alternative or similar services, check out Radionomy, Spreaker, SHOUTcast and ubroadcast.
And please always try to avoid throwing journalists at events. 🙂
Image credit: Thinkstock