Mohawk College radio students will return to the airwaves this year with a refreshed program and a name-brand FM station as the college prepares to welcome new enrollees this fall.
After a pause in admissions in September 2020 and a one-year review period, Mohawk College is now accepting students into its revised program Broadcast – Radio and Creative Content program with the next class of freshmen to begin classes in September.
Sam Cook, program coordinator, said Broadcast Dialog youhere are two main reasons for suspending the program.
“Over the past few years, we were beginning to see the trenotd reduction in workforce and, with the challenges of in-person and studio learning created by the pandemic, it was the perfect time to complete our review of the program to assess the effectiveness and future direction of the radio’s program,” Cook explained.
As part of the review, the college met with students, graduates, faculty, industry and its Program Advisory Board to discuss courses and content that could be refreshed to meet industry standards .
“We also spoke with hiring managers to ask them what they were looking for in an ideal candidate and the feedback was almost all the same,” Cook said. “A station manager summed it up by saying that students not only need to know how to produce good radio, but also how to create content. Managers mentioned that they don’t have much time to form their personalities, so they look for those who already come with a strong brand. Does that mean they have to be “famous”? No. This means that the potential candidate understands how to produce quality content beyond radio – and the importance of the content they put out for themselves and for the radio station.
New courses in the updated curriculum include Social media marketing, digital creative content, finding your voice and Introduction to Programming both to give students the best chance of success in the industry and to prepare them for freelance opportunities.
“It was very important when we spoke with former radio workers. For example, many industrialists and alumni who work in radio also have side jobs in voice work. Going forward, prospective students will not only learn what it takes to start their own voice-over business (Finding Your Voice), but how that business should run successfully (entrepreneurship and career planning),” Cook continued. , who acknowledges that the college considered closing the program for good.
“As part of our research across Canada and the United States, industry professionals were asked if there was still a need for a radio show and 100% of those who participated answered “ Yes “. However, it should be noted that a large majority said that it no longer makes sense to only broadcast a radio show. The industry has told us that the radio landscape is changing and if we don’t change with it – or before – we will be left behind,” Cook said. “The same industry professionals were also asked about the skills they value in a radio employee and almost all the answers were the same – they want someone who can inform, educate and entertain the public on the air. – AND navigate social networks with minimal guidance. After listening to our alumni and the industry when reviewing the programs, the choice was clear. We only had two options. We could either stop the course OR adapt to the changes the radio needs to survive. We chose the latter, to help steer our future broadcasters on the right path.
In addition to program adjustments, changes are also being made to Mohawk College’s FM radio station, CIOI-FM, and its online station, Turn on the radio.
functioning as 101.5 The Falcon over the past eight years, CIOI-FM has changed its name to INDI 101-5 on January 17, with a focus on student programming and supporting local independent music and alternative rock. The station will offer student programming between 8 a.m. and 4 p.m. weekdays, while community content will continue outside these hours. There’s also a new look and sound for the online hits station, Ignite Radio, which has been operating in Mohawk since 2012.
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