Radio broadcasting

Global TV and Radio Broadcasting Market Report 2022

New York, March 08, 2022 (GLOBE NEWSWIRE) — announces the release of the “TV And Radio Broadcasting Global Market Report 2022” –
The Walt Disney Company and Liberty Media Corporation.

The global TV and radio broadcasting market is expected to grow from $374.55 billion in 2021 to $401.25 billion in 2022 at a compound annual growth rate (CAGR) of 7.1%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $504.0 billion in 2026 at a CAGR of 5.9%.

The television and radio broadcasting market consists of revenue generated from the sale of television and radio programs, the sale of airtime to advertisers, and donations and grants, earned by entities (organizations, companies individuals and partnerships) that operate broadcast studios and facilities for the live or satellite broadcast of radio and television programs. They often produce or purchase programming, which may include entertainment, news, talk shows, business data, or religious services.

The main types of TV and radio broadcast are radio broadcast and TV broadcast. produces a large number of autonomous channels with dissimilar frequencies.

The different types of diffusers are public, commercial and are used in several applications such as residential, government, airports, hospitals, institutes, etc.

Western Europe was the largest region in the TV and radio broadcasting market in 2021. Eastern Europe is expected to be the fastest growing region during the forecast period.

Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Virtual reality (VR) is increasingly being adopted by the television and broadcast industry to create potential impact on audiences. Live events such as sports and music are expected to drive the demand for VR adoption during the forecast period, helping audiences connect with major events in a dynamic environment.

For example, NextVR, a virtual reality platform for streaming live content, aired Daytona 500 and Democratic Debate. She has also partnered with event company Live Nation to deliver live music to music fans around the world.

Rising demand for VR content is expected to drive the market in the future.

The coronavirus disease (COVID-19) outbreak acted as a significant constraint on some of the television and broadcasting markets in 2020 as businesses were disrupted due to lockdowns imposed by governments around the world. COVID 19 is an infectious disease with flu-like symptoms including fever, cough and difficulty breathing.

The virus was first identified in 2019 in Wuhan, Hubei Province in the People’s Republic of China, and has spread around the world, including Western Europe, North America and Asia. taken by national governments to contain transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of “lockdown”.

The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have not been affected or have benefited as they transmit their content remotely through digital channels .

The TV and radio market is expected to recover from the shock during the forecast period as it is a “black swan event” and not related to any persistent or fundamental weaknesses of the market or the global economy.

TV and radio broadcasting companies are deploying technologies to allow users to access their content on mobiles and website portals. Access to various platforms and devices has increased relative to the demand for television and radio broadcasting services.

For example, the OTT (over-the-top) mobile service Go90 introduced by Verizon and BingeOn by Comcast Watchable and T Mobile are new services aimed primarily at a young audience, allowing users to watch content on mobile apps, web portals and digital content. boxes.

The countries covered in the TV and Radio Broadcasting market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Venezuela and Viet Nam.

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