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Amazon says goodbye to its “Alexa Internet” website ranking

On May 1, 2022, Amazon will retire its Alexa Internet website ranking and analysis service. This service is unrelated to their popular e-commerce Alexa voice assistant.

“After more than two decades of helping you find, reach and convert your digital audience, we will be retiring Alexa.com on May 1, 2022.” Alexa.com announced on its website. “Thank you for making us your go-to resource for content research, competitive analysis, keyword research and more. ”

In 1999, Amazon acquired Alexa Internet for $ 250 million in stock, three years after its inception. On Alexa.com, the description states that the platform has amassed “terabytes of archived web content, a data panel of millions of users around the world, and decades of experience as a leading service provider in the world. competitive analysis and marketing intelligence. ”

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The website has not given a specific reason why they will be shutting down the platform. Customers will still be able to retrieve the data generated from different queries on their platform until December 2022. The last subscription offered by Alexa.com was on Wednesday December 8th.

“Our obsession is to empower customers with compelling, actionable information that drives measurable results for their business,” the website read. “At Alexa, we’re a firm believer in substance over style, which means you can count on getting the exact information you need without having to sift through unnecessary content to get the information you need right away. now.”

Members were asked to delete their Alexa.com account after they finished backing up API data.